Revenue alignment gets sales and marketing teams working together for the same goal: increased revenue. Rather than spinning their wheels separately, each team is working in lockstep to achieve ...

While Google doesn’t see your internal workflows, it observes the results your operations produce through user engagement ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and ...

Merz Aesthetics has revamped its sales and marketing leadership, promoting an employee and hiring a vice president from GSK ...

In order to better understand the issues and potential strategy behind sales and marketing integration, we reached out to financial services marketing expert and Founding Institute member, Dan ...

Microsoft analyzed 200,000 AI workplace conversations to reveal how AI is reshaping marketing and sales roles. Here’s what ...

CEO Rob Lynch said the brand should embrace a more aggressive marketing strategy to set it apart from fast food burger chains ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

5 Reasons You Need a Sales/Marketing Expert on Your Board A board of directors should cover expertise from all functions, yet this important role is often not represented.