Customer segmentation is no longer static. AI is making it faster, sharper and more human by turning real-time data into real ...

Personalized advertising tailors marketing messages to individual consumers based on their preferences, behaviors, and ...

Predictive AI is reshaping loyalty programs with real-time personalization and smarter rewards. Learn how brands can drive ...

We catch up with the insurance company and its marketing company, Claritas, to hear how generative AI transformed their ad ...

Virgo Surgical Video Solutions, Inc., a leader in endoscopic AI technologies, today announced the official launch of EndoML ...

In partnership with Omnicom Media Group (OMG) and powered by Appier's Ad Cloud and Personalization Cloud, L'Oréal ...

Abstract email marketing is still a crucial part of the digital marketing strategy for most businesses. With 2025 just around ...

GE HealthCare (Nasdaq: GEHC) today announced an intended expansion of its radiation oncology portfolio as well as the ...

The integration of quantum computing into financial markets is ushering in a new era of precision in dynamic pricing and customer relationship management (CRM). Harsh Pachori explores how quantum ...