Be careful when you read about conjoint analysis, however, since many books illustrate the process using features and attributes rather than benefits. Once you have your data, use a clustering program ...

On online review websites, businesses have opportunities to conduct effective market segmentation by analyzing the data on the preferences and online engagement of reviewers/customers. Market ...

ADA’s Simon Samuel examines the digital marketing landscape in Southeast Asia and how to apply the relevant audience segmentation with the different sources of data available. Many lives and ...

With both qualitative and quantitative parameters, this is an exhaustive business intelligence report tailored to provide market insights and a detailed segmentation analysis. The Vietnam Digital ...