Developing a strong marketing plan is vital to the success of any business. Service firms can face challenges in their marketing strategies as they often don't offer physical products that can be ...

In a highly competitive business environment, focusing on the needs of your customers can give you an edge over your competition. Satisfied customers are more likely to be repeat customers and to ...

There's no shortage of advice about which strategies work or don't work for services marketing, yet they seem to conflict with each other regularly. So what's the scoop? Which strategies work? It's ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. A service business needs to be agile with digital marketing ...

GUEST OPINION: Today, businesses are leveraging the power of information technology to streamline their operations. However, implementing and boosting IT infrastructure may not be easy for most ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the release of their new marketing strategy study on the foodservice industry. A leading ...

The video marketing services market is rapidly transforming, driven by the convergence of content personalization, immersive formats, and data-centric strategies. Organizations are leveraging video to ...