Developing a strong marketing plan is vital to the success of any business. Service firms can face challenges in their marketing strategies as they often don't offer physical products that can be ...

There's no shortage of advice about which strategies work or don't work for services marketing, yet they seem to conflict with each other regularly. So what's the scoop? Which strategies work? It's ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales.

Most companies think of customer service as a necessary cost center that drags down bottom-line profitability. They budget only the minimum required to protect the company’s bottom line and they don't ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the release of their new marketing strategy study on the foodservice industry. A leading ...

Like many other service businesses, spas rely on referrals, word-of-mouth and customer loyalty to stay in business. While paid advertising can help get new clients in the door, personal contact is key ...