Striking the right balance between centralized brand control and local judgment is no longer optional. It’s fundamental.

Oret Bespoke, a fashion brand formed some years ago by a budding fashion entrepreneur is gradually moving from a local brand into an international phenomenon. Founder, Adewumi Oretuyi speaks with ...

Nov. 18—LIMA — Local clothing brand Underdog Mentality held a pop-up event with a twist Saturday. Founder Markus Howell said that it was only natural to add a fundraiser for the local ASPCA ...

Mon, 08 Nov 2010 21:08:53 GMT — Can you tell the difference between a name brand and a store brand item from the grocery store? It's easy to see the difference at the cash register, but how ...

One of the most interesting things we’ve learned about national brands and local markets is that a strong local presence is a significant factor in brand engagement and certainly helps users recognize ...

Indochino, a menswear brand opened its first Atlanta showroom in Buckhead on Tuesday. Indochino looked for “an ideal showroom setting in the city for some time,” a press release said. The ...

In today’s franchise restaurant environment, there are a lot of factors that can’t be controlled—from inflation to increased competition. One area that is often forgotten, but has the ability to make ...

Brand Names Sales, the Tonawanda-based local catalog showroom chain, will close its Dunkirk store next month. Richard Tamulski, president of the 49-year-old company, said economic conditions and ...

This sun-filled space is a furniture store, art gallery, and interior design firm, as well as a showcase for the work of local artisans, potters, and craftspeople.

The key to success is balancing a brand’s hometown roots while also forging connections with the rest of the country.

LIMA —Local clothing brand Underdog Mentality held a pop-up event with a twist Saturday.