Striking the right balance between centralized brand control and local judgment is no longer optional. It’s fundamental.

The key takeaway in establishing a local store marketing program for a brand, or in FAT Brands’ case 18 brands, is to identify a need and establish a strong turnkey framework that fits each brand’s ...

August 28, 2024—SOCi, Inc., the CoMarketing Cloud for multi-location enterprises, released the SOCi Local Visibility Index (LVI) 2024, spotlighting the top 100 brands that are capitalizing on ...

Brand Names Sales, the Tonawanda-based local catalog showroom chain, will close its Dunkirk store next month. Richard Tamulski, president of the 49-year-old company, said economic conditions and ...

There are currently over 300 brand partners, from well-known brands like ChopLocal, Cutwater, Goodles, and Olipop to smaller businesses and local chains, such as AE Dairy and Fareway Grocery.