S mirnoff, the world’s best-selling vodka brand, is turning up the flavour in India with the introduction of three bold new variants designed specifically for Indian palates. The new flavours: Minty ...

The company behind Johnnie Walker whisky, Guinness beer and Smirnoff vodka on Tuesday withdrew its target of organic net sales growth of between 5% and 7% over the medium term, citing economic and ...

Drag queen and trans woman Maxine LaQueene suggested she was a paid partner for Smirnoff, but the vodka brand has denied any partnership.

Legends know legends…that's why Smirnoff SMASH Vodka Soda is teaming up with Drew Brees, legendary quarterback & champion, and his foundation, the Brees Dream Foundation, at NOLA Pickle Fest ...

Smirnoff vodka is shaking up the Canadian ready-to-drink market with the launch of three exciting new cocktails: Raspberry Mule, Cosmo Bellini, and Passion Fruit Martini. Crafted with premium ...

Understanding Red, White and Berry Smirnoff As a fan of Smirnoff vodka, I was excited to try their Red, White and Berry flavor. This patriotic-themed vodka was first launched to coincide with the ...

Damon Albarn's beloved virtual band, Gorillaz, have announced they will be collaborating with Smirnoff on a limited-edition vodka bottle. And that’s just the start. The Smirnoff x Gorillaz ...

Dive Brief: Smirnoff is enacting the biggest change to its brand platform in more than a decade with a new global campaign focused on inclusivity, according to a press release. “We Do We” responds to ...

A new take on an old favourite has made it to the shelves of two of the UK's biggest supermarkets this month. Smirnoff vodka has launched a spicy tamarind variety that is now available at ASDA and ...

As more brands enter the ready-to-drink space, Smirnoff's legacy as a vodka pioneer since 1864 ensures it continues to stand out with expertly crafted cocktails.