Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate ...

Purdue's VP of Marketing Kelly Hiller on how social media drives student marketing trends.

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In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

Changing content moderation and artificial intelligence training practices means social media has undergone a fundamental ...

Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...

Learfield CEO sees NIL marketing momentum amid March Madness as the media and tech company's campaigns for Nissan, State Farm ...

Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...

Nicole Ramirez sparked debate on LinkedIn with her post highlighting the crossover between her personal and professional life.

In today’s digital-first world, AI is reshaping how B2B marketers connect with their audience. In an environment where success hinges on data-driven insights, AI arms marketing teams with the power to ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.