Every day, more and more trends emerge in the world of social media. From personalization of content to new mediums and old ...

Of the more than eight billion people who currently live in the world, it has been estimated that approximately five billion ...

Meta ads help small businesses turn social media engagement into leads and sales by targeting specific audiences with ...

Jet2holidays can now be added to a list of brands (think Jaguar, KFC, Ryanair) with marketing that’s grabbed our attention in ...

Advertising is shifting fast. Creators now command attention once held by traditional media. Bravado's Andile Rapiya unpacks ...

Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

Steer clear of the dangers of oversharing on social media. This blog offers examples of what can go wrong and easy-to-follow ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...

ShopMy already connects followers to creators’ recommendations on social media. Now, it wants people to shop its platform ...

In this ever-evolving digital age where a plethora of information—accurate and inaccurate—continues to be added and ...

The creator marketing platform’s new features allow shoppers to curate personalized storefronts. ShopMy just released new shopping tools that, according to its co-founders, will likely lead to ...