Every day, more and more trends emerge in the world of social media. From personalization of content to new mediums and old ...

Meta ads help small businesses turn social media engagement into leads and sales by targeting specific audiences with ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Isabel Ladd has integrated social media into her firm’s operations in a way that benefits her business, brand partners and ...

Jet2holidays can now be added to a list of brands (think Jaguar, KFC, Ryanair) with marketing that’s grabbed our attention in ...

This is only a glimpse of the data available to CivicScience clients. Discover more data. Social media is far from new to the ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

Creators aren’t just delivering social posts. They are the connective tissue across screens, ad formats, shopping behavior ...

B.C. urged to spend province's advertising dollars in towns like Merritt instead of places like Menlo Park, California.

In an era where algorithmic feeds dominate attention and trust in traditional advertising continues to dwindle, brands in ...

Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is ...

Companies will soon be licensing the virtual "likenesses" of celebrities like Geri Haliwell to promote their products, using cutting edge avatar technology rather than filming ...