Trump has no official position at Trump Media and does not advise it on corporate policy. But he is the company's largest shareholder, and he and his family have become big crypto boosters over the ...

Brand marketing isn’t what it used to be– and that’s a good thing. Forget perfectly polished ad campaigns and product-focused ...

Developing a social media plan and social media strategy starts with knowing what goals you want to accomplish, so here we go ...

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells. Today, small businesses need a social media presence for numerous ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...