The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

Portland’s forthcoming WNBA expansion team, set to begin play in summer 2026, unveiled its name and logo Tuesday morning. The ...

State softball will have a completely different look when it arrives on Fort Dodge’s doorstep for a 56th consecutive year in ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the nation's best logos ...

Portland’s WNBA expansion team unveiled its new branding and name — the Portland Fire — a rekindling of the city’s previous ...

Portland was awarded a new WNBA team last September. The team is run by Raj Sports, led by Lisa Bhathal Merage and Alex ...

Wednesday’s SBJ Live, the second in a series on the Business of Women’s Sports, is focused on how social media teams are ...

The expansion National Women's Soccer League team in Colorado now has a name: the Denver Summit. The team announced its new ...

The Golden State Valkyries have turned mythology into marketing magic with the expansion team setting up a winning formula ...

For years, I hadn't fully understood the significance and racial implications of the derogatory name and imagery associated ...

The new WNBA Portland team officially has a name, with the Portland Fire set to make a scorching return to the court in 2026!

The WNBA announced Tuesday its new franchise will be named the Portland Fire, bringing back the name from when the WNBA had a team there from 2000-2002.