Cowboys across the plains quickly recognized its value. It was far superior to the coonskin caps and floppy wool hats they’d worn before. This new hat was all function – and somehow, it looked right.

Former congressman Jack Brook's Stetson hat on display at his Celebration of Life services at the Montagne Center in Beaumont, Texas, on Sunday, Dec. 9, 2012.

Stetson Hats are a strong, historic, U.S.-born brand that has been worn by cowboys, U.S. Army Calvary members, movie stars and pioneers in the American West. John B. Stetson founded the company in ...

The new Stetson x Ricky Regal is a follow-up to the two brands’ first collaboration in September. The first release delivered the fur-felt Regal 6X, a deluxe cowboy hat that came in three colors.

Like the first Stetson x Ricky Regal launch, the new collab delivers some headliner-worthy headwear. The new piece is the Regal 10X Straw cowboy hat, a summery take on Mars’ first Stetson hat ...