In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

Responsible marketing isn’t a buzzword. It’s a shift in mindset. It’s about aligning what we say with what we do, and ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

Scott Strickland went from Wyndham's CIO to chief commercial officer in 2024, adding oversight of marketing, PR, loyalty, ...

Reviewing budgets throughout the year can help keep a brand agile, but it also raises the challenge of maintaining strategic ...

Having a CEO who values marketing’s role beyond short-term performance can transform how it’s perceived and prioritised within a business. For Hearst UK, the publisher behind Good Housekeeping, Elle ...

This week’s edition of Agency Advice gives marketing leaders an open microphone to say what they really think (and feel) ...

Are you considering a rebrand? Here's what you need to keep in mind before you change anything about your company.

AI in quality assurance (QA) is quietly becoming one of the most powerful tools available to executives. Strong QA does not ...

Entertainment marketing, when rooted in purpose, can be a powerful force for good, fostering positive cultural change while ...

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

IU is leveraging its expertise to strengthen small businesses in Indiana, boosting local economies and creating job ...