Together, let's uphold the principles of respect, understanding, and civility as we equip our students to walk toward their purpose.

“Strategic ... knowledge of marketing strategies, breakeven analysis, and potential niche markets are insufficient. This leads to additional frustrations and decreased confidence when trying to ...

Alex Chernev (2011), Strategic Marketing Management (6th edition), Cerebellum Press • Philip Kotler and Gary Armstrong (2001), Principles of Marketing (9th edition), Prentice Hall • Philip Kotler and ...

The right prompts enable your teams to uncover novel market insights and generate innovative marketing and implementation strategies. This prompt-command approach can simplify strategic planning ...

The often-frantic yearend festive season comes with another season for marketing leaders—planning and ... especially with regard to our strategy and strategic choices. The upshot is that the planning ...

Build an effective framework. Strategic portfolio management has emerged as a valuable framework for organizations seeking to blend traditional planning principles with modern agility requirements.