Lawson's Doodle game resembles Super Mario Maker, letting you pause the game and edit the level tile by tile. Google The Doodle game includes an introduction that reflects on Lawson's history.

Google's very first themed doodle was published on Aug. 30, 1998, according to the company, as a way for founders Larry Page and Sergey Brin to let people know they were out of office for Burning Man.

In “The Super Mario Bros. Movie,” it’s deployed as a flat, mirthless inside joke — another pat reference, unfunny and predictable, charged with a yawning desperation to please.