While Omega and Swatch’s MoonSwatch has mostly courted collectors at the beginning of their journey, the affordable spinoff ...

Swatch recently announced a new AI tool that allows its customers to design their own watches. Swatch’s AI-DADA technology or ...

Swatch is launching an AI-powered design tool that could let fans create their own custom watches – possibly even a personalised MoonSwatch ...

Now the company—which also houses the likes of Blancpain, Omega, and Tissot—is turning to artificial intelligence to take ...

The Toyota 4Runner's been an SUV mainstay since the early '80s, and had plenty of good and bad model years since then. That's ...

Biden opened up about a lot of things, including his struggles with drug addiction, his father’s fraught exit from the White ...

America is still an emerging market when it comes to luxury watches. Now, tariffs could upset a rare bright spot for Swiss ...

President Trump’s new 39% tariff on Swiss imports could send luxury watch prices — including Rolex — even higher, pushing ...

Luxury’s long boom is over. As the global market corrects, Hermès, Rolex and Cartier thrive. while LVMH, Gucci and Swatch ...

The marriage of classical watchmaking aesthetics—the guillochage and Breguet handset/indices, for example—with smaller ...

Before we get into the nitty-gritty of the Hamilton Khaki Field Mechanical, let's get one thing straight: I don’t spend a lot ...

Blancpain has added to its iconic dive watch collection with the new Fifty Fathoms Tech, which joins the Fifty Fathoms and ...