Regional language soaps still enjoy higher TRPs compared to Hindi. But all TV serial consumption has taken a hit over the past decade due to declining TV consumption The southern markets (TN, ...

Here's our list of nostalgic gems that defined Indian TV's golden era Neena Gupta and Kanwaljit Singh in the serial, Saans. Before, and even during, Ekta Kapoor’s reign over the 2000s with her iconic ...

In a universe for dramatic things exists a special territory dedicated to Indian daily soaps, with their 10X drama and 100X VFX. You see, times change, and people evolve, but our TV serials have stood ...

Ten years ago, Yeh Rishta Kya Kehlata Hai used to garner TRPs of 9-10. Now, it’s a big [achievement] even if you touch 2-3,” says Hindi and Marathi TV serial producer Rajan Shahi, who is known for the ...

Watching daily soaps have always been an inseparable element of the daily routines of Indian households. Starting the day with iconic serials ranging from Anupama, Taarak Mehta Ka Ooltah Chashma, ...