Every year, around 220,000 people come to climb Mount Fuji, ... It’s as orderly as a Zen temple. The next day, I e-bike across to Kawaguchi’s neighbour, Saiko.

FUJIYOSHIDA, Japan -- The quest to share an iconic image of Japan on social media is driving a tourist boom near Mount Fuji that is spreading far beyond the beaten track.. Fujiyoshida, formerly a ...