Maxopp is redefining business education in India with hands-on learning, real-world challenges, and global exposure to build ...

After announcing his departure from Mona last year, Robbie Brammall is challenging the traditional advertising agency model, joining Bullfrog in a newly created role of chief marketing and innovation ...

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In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

What Does a Marketing Mix Consist of in Fashion?. The fashion industry, more than other fields, relies a great deal on marketing to sell, sell, sell. As opposed to products that mostly have a ...

When companies recognize the strategic value of Marketing but don't have the employees to make it work, fractional marketing can become the secret to success.

The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal ...

A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry, A Conceptual Model of Service Quality and Its Implications for Future Research, Journal of Marketing, Vol. 49 ...

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OpenAI debuted ChatGPT Agent, a tool that can complete work on your behalf using its own “virtual computer” and is a continuation of its Operator and Deep Research tools.

Chip’n’Mix takes Yo-Chi’s self-serve model and applies it to fried potatoes Good Food pulled the lever for fresh chips straight from the kitchen at the hyped Noosa spot.

These 11 dropshipping products won’t leave you buried in returns, delays or refund requests. Find low-risk items buyers actually want.