PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Discover the 'slow ageing' approach and the top non-surgical aesthetic treatments for women over 50. Learn what doctors ...

Tummy tightening during pregnancy is a common experience that many expectant parents notice at different stages. Usually, it happens because your uterus is changing or your belly muscles are ...

Crepey skin—that finely wrinkled, thin, loose texture—can show up on anyone as they age. You can usually find it in areas of ...

Several new serums promise to reverse weight loss-induced sagging. Can they possibly work? We’ve entered a new divide in ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

What if the secret to healthier skin isn’t adding more products, but unlearning everything you thought was “good” for it?

This powerful serum taps the power of proxylane, a synethetic sugar derivative that mimics the effects of the natural sugars ...

Discover AirSculpt Technologies' Q3 2025 earnings, strategic pivots for GLP-1 users, cost controls, and North America focus.

Six celebrity makeup artists share their top tips for working on mature skin.

Because Seoul is the beauty mecca of the world, I've happily flown thousands of miles across the world to test the newest ...

Inspired by motherhood and Korean beauty traditions, Mitchell and co-founder Esther Song are bringing hydration, fun, and ...