The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Brand image is a massive part of modern 21st century business and college footballis big business. Signature uniforms like Michigan’s winged helmet, picturesque ...

As the Paris 2024 Olympics comes to a close, Newsweek is looking back at the best and worst Olympic logos and mascots of all time.

Alternates, one-offs, classics, you name it. This is your one-stop shop for the top 10 Big Ten college football helmets.

Official school logos have been and will always be the simplest and most important way for a college program to classify and separate itself from its peers.

Fox Sports on Wednesday stirred the pot a bit with a Big Ten graphic showing every program's logo in rival colors — not the first time it's been done, but surely interest-drawing every time.

Ranking Utah’s best sports logos and uniforms — from college classics to bold new looks From Jazz notes to Mammoth tusks, Tribune columnist Gordon Monson weighs in on the state’s top looks.

Design Room has come up with a list of the top ten logos in MLB history. It’s mostly defensible -- I love the minimalist/modern logos like the 1970s-80s White Sox, the old Brewers mitt and the Expos ...

The NCAA Playing Rules Oversight Panel has passed a guideline allowing college football programs at every level of the sport to sell sponsor advertisements on football fields for regular season games.

The Big Ten has a larger field for its conference baseball tournament. Traditional double-elimination was replaced with an inferior format that helps no one.

IU has removed the Big Ten logos from its jerseys and helmets ahead of Saturday's Outback Bowl. Tom Allen explains why.

As the Paris 2024 Olympics comes to a close, Newsweek is looking back at the best and worst Olympic logos and mascots of all time.