Labubu dolls, a viral toy trend from Asia boosted by Blackpink, are now dominating Philly’s Chinatown gift shops. But will the hype last?

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film.

Decades after that jingle became synonymous with the childhoods of ’80s and ’90s kids, some grown up Toys ‘R’ Us kids are turning the iconic toy store brand into a live-action movie.

A feature film based on the iconic retail chain Toys 'R' Us, is in development, inspired by Night at the Museum and Back to the Future.

Toys ‘R’ Us is expanding to Peru and Chile via shop-in-shops at South American retailer Ripley akin to how the brand returned in the U.S.

The toy store is developing a competition series Toys “R” Us Family Faceoff with Fox Alternative Entertainment.

In a move that’s turning heads in both the marketing and tech worlds, Toys “R” Us has partnered with creative agency Native Foreign to create a groundbreaking brand film.

Toys "R" Us is back with a cutting-edge short film using artificial intelligence to tell the story of its origins that's innovative and nostalgic.

"We weren't going to hire a giraffe," Toys R Us Studios President Kim Miller Olko says of the AI mascot in the video.

Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora AI-generated commercials are here, and critics are displeased—but human work is still key.

A screenshot from an AI-generated video that Toys "R" Us released. It is believed to be the first ad created with OpenAI's Sora.

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was ...