Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that ...

The toy store is developing a competition series Toys “R” Us Family Faceoff with Fox Alternative Entertainment.

Toys "R" Us is back with a cutting-edge short film using artificial intelligence to tell the story of its origins that's innovative and nostalgic.

"We weren't going to hire a giraffe," Toys R Us Studios President Kim Miller Olko says of the AI mascot in the video.

Revived retailer Toys ‘R’ Us is the first brand to use Sora, OpenAI ’s highly anticipated text-to-video tool, for its advertising — and the one-minute spot it debuted at a conference in ...

Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora AI-generated commercials are here, and critics are displeased—but human work is still key.

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was ...

Private equity vultures made Toys ‘R’ Us go bankrupt in 2017. All its U.S. stores closed in 2021. But the zombie brand is still around thanks to a licensing deal with Macy’s. Now it’s ...

By Samantha Murphy Kelly, CNN (CNN) — Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions ...

Dive Brief: Toys R Us created what it claims is the first brand film to use OpenAI’s new text-to-video tool Sora, per a press release. Sora, which is currently only available to alpha testers, can ...