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The iconic movie "Clueless" turns 30 this month. To celebrate the milestone, Mattel is releasing a new line of Barbies inspired by the movie's main characters.

A Toys 'R' Us live action movie is in the early stages of development. More details are expected to emerge in the coming months.

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that ...

A feature film based on the iconic retail chain Toys 'R' Us, is in development, inspired by Night at the Museum and Back to the Future.

If the upcoming movies based on Lego, Matchbox, and other childhood toys weren’t enough for you, next up is… a Toys ‘R’ Us movie? Yes, really. Per Variety, the toy store chain is coming to ...

Toys R Us opened its first new store in Paramus, New Jersey. A second store opens in Houston next week and 10 more stores are planned for 2020.

Toys R Us Asia is looking to nostalgia and contemporary trends to target Gen Z consumers who are spending more on toys amid falling birth rates.

The toy store is developing a competition series Toys “R” Us Family Faceoff with Fox Alternative Entertainment.

In a move that’s turning heads in both the marketing and tech worlds, Toys “R” Us has partnered with creative agency Native Foreign to create a groundbreaking brand film.

Toys "R" Us is back with a cutting-edge short film using artificial intelligence to tell the story of its origins that's innovative and nostalgic.

Revived retailer Toys ‘R’ Us is the first brand to use Sora, OpenAI ’s highly anticipated text-to-video tool, for its advertising — and the one-minute spot it debuted at a conference in ...