Toys R Us has gone into voluntary administration for second time in Australia The iconic ASX-listed business has announced to the market it has gone bust in Australia for a second time.

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film.

The toy store is developing a competition series Toys “R” Us Family Faceoff with Fox Alternative Entertainment.

In a move that’s turning heads in both the marketing and tech worlds, Toys “R” Us has partnered with creative agency Native Foreign to create a groundbreaking brand film.

Toys "R" Us is back with a cutting-edge short film using artificial intelligence to tell the story of its origins that's innovative and nostalgic.

The Toys 'R' Us ad spot with AI Sora is garnering mixed reviews online, as it tells the brand's origin story via the tool from the company behind ChatGPT.

Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora AI-generated commercials are here, and critics are displeased—but human work is still key.

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was ...

Private equity vultures made Toys ‘R’ Us go bankrupt in 2017. All its U.S. stores closed in 2021. But the zombie brand is still around thanks to a licensing deal with Macy’s. Now it’s ...

The owner of Toys “R” Us has just debuted the first “brand film” primarily created with OpenAI’s Sora photorealistic generative AI video making tool.

Dive Brief: Toys R Us created what it claims is the first brand film to use OpenAI’s new text-to-video tool Sora, per a press release. Sora, which is currently only available to alpha testers, can ...

Toys R Us is bringing the fun and games to America’s biggest mall just in time for countdown to Christmas.