In the weeks leading up to the holiday, Gary Souza and around 60 fellow pyrotechnicans are focused entirely on finalizing the ...

But you can now buy many toys in Macy's as Toys 'R' Us makes a comeback in hundreds of stores. "Well, I'm glad that it's back," said shopper Ethan Wood. "It's been gone since I've been, like, seven." ...

Macy’s and Toys“R”Us® are kicking off the holiday season with the unveiling of Geoffrey’s Hot Toy List for 2024, featuring the hottest toys for every ...

The Toys “R” Us AI-generated brand film represents a bold step into a new frontier of marketing, one where the lines between human creativity and artificial intelligence are increasingly blurred.

Toys ‘R’ Us, the once-ubiquitous toy store brand that shuttered all locations when it went bankrupt in 2017 only to be revived in Macy’s store locations in 2022, premiered the 66-second spot ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was ...

Private equity vultures made Toys ‘R’ Us go bankrupt in 2017. All its U.S. stores closed in 2021. But the zombie brand is still around thanks to a licensing deal with Macy’s.

Toys R Us to place flagships in Macy's, expand to airports, cruise ships The Toys R Us flagship stores will be rolled out in “prime cities” and in partnership with Go!

“Geoffrey’s Hot Toy List for 2023 ″ is named for the Toys “R” Us mascot, Geoffrey, and includes some longtime and well-known favorites paired with the latest trending toys and games.

Macy's toy sales were 15 times higher than the period prior to the Toys "R" Us partnership, according to the store's first quarterly report of 2022.