Marketing researchers at the University of Maryland's Robert H. Smith School of Business have produced an artificial ...

Marketing researchers at the University of Maryland's Robert H. Smith School of Business have produced an artificial intelligence-based model that they say "predicts digital customer behavior and ...

As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ ...

What sets Hootology apart is the ability to understand the “why” behind the irrational human mind, at scale, to provide more ...

Following an £80m renovation, The Belfry Hotel & Resort has unveiled a new brand identity and proposition as it looks to meet ...

Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

According to Volume 3 of the State of Lagos Housing Market report, Lagos and Ogun collectively face more than 500,000 land ...

Digital marketing can be more cost-effective than traditional marketing methods. It’s important to track, measure, and analyze key metrics to assess the effectiveness of digital marketing ...

Make sure your pre-frontal cortex is in gear for this piece on the virtues of neuroscience in contextual advertising.

Mukesh Ambani and his daughter Isha Ambani have ventured into the Ayurveda beauty products sector, and launched the Puraveda ...

Let’s take a look at 13 traits that baby boomers often view as positive, but younger generations might find a bit off-putting ...

These women are reshaping the tequila industry as owners and lead distillers, producing a variety of quality tequilas that ...