Wedding season is officially upon us as we step into the summer months—the buzziest time of the year for couples to tie the ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In this op-ed, associate editor Aiyana Ishmael explores the internet's obsession with what a person working in fashion ...

As a style writer who came of age during that period, there are certain 2010s trends that, even when they fell “out” of ...

Janine DeMichele Baggett makes nostalgic '90s and 2000s skits and videos on TikTok. Her videos feature fashions, hairstyles, ...

Slipping into a crisp cotton shirt is another stellar way to elevate your laid-back look. Complete with a starched rigidity ...

The easiest way to give the spots a 2025 upgrade is by wearing it with a spicy twist. Think: sheer plunging dresses, ...

Deinfluencing is gaining traction as fashion consumers push back against overconsumption and let go of fleeting trends ...

Hathaway was photographed wearing Golden Goose's Sunset ankle boots while reviving Andy Sachs in New York City.

The trend started in the 1990s with rappers and spread widely in record time. It became a full-blown style statement and a ...

Polka dots are everywhere this summer and Lisa Snowdon is here with her pick of the best of the spotty print. From classic ...

Did you know that nearly 60% of consumers in 2024 reported prioritizing sustainability and innovation over brand loyalty when ...