What do 10-year-old-girls like right now? We found the trending items and classic gifts all the girlies are dying over these ...

Seven-year-old Scarlett Selby, from Missouri, was left with severe burn injuries after copying a TikTok trend using a NeeDoh squishy toy.

Note: In this What’s on Weibo chapter on the story behind China’s designer toys, also read Inside the Labubu Craze and the ...

Holiday toy shortages may becoming—beat the rush by grabbing these 6 must-have kids’ toys now before they vanish from shelves ...

Glinda and Elphaba are the stars of Mattel's new dolls—but the new toys also tease just how 'For Good' will adapt the musical ...

Hamleys names Lego, Barbie and Rubik’s Cube among top toys of all time - Monopoly, Tamagotchi and Action Man also make the ...

Prime Day is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our Prime Day coverage. We’re down to the last few hours of Am ...

Adults are considered the fastest-growing age demographic for toys, according to a Circana report. First-quarter 2025 toy ...

"Here is the issue I face right now, which is as much a parenting conundrum as a financial one: my daughter is beginning to ...

The "Top Five Trends in Toys and Games" report reveals the industry's transformation, exploring kidult growth, collaborations, and demographic engagement.