Influencers are also live breathing content, versus a classic license or a toy property that may not have anything driving it daily. BEVERLY HILLS, CALIFORNIA - OCTOBER 14: JoJo Siwa attends the ...

Off-screen and in the real world, the “tame tween” phenomenon is already making itself felt, with both retailers and trend researchers noticing a general shift away from the edgy. “Kids are ...

Brands Turn To Tweens To Reach Gen Z - 10/11/2018. It's not just your imagination: social media influencers keep getting younger. Toggle navigation. News. Current Stories MediaPost Home ...

Upon receiving my tween daughter’s Christmas wish list this year, how much she had changed over 12 months was clearly evident, with requests for toys replaced with “slay fashion items.” ...

Sustainable fashion influencers are educators, not just advertisements, said Aja Barber, the author of “Consumed: The Need for Collective Change: Colonialism, Climate Change, and Consumerism.” ...