Influencers are also live breathing content, versus a classic license or a toy property that may not have anything driving it daily. BEVERLY HILLS, CALIFORNIA - OCTOBER 14: JoJo Siwa attends the ...

Off-screen and in the real world, the “tame tween” phenomenon is already making itself felt, with both retailers and trend researchers noticing a general shift away from the edgy. “Kids are ...

Brands Turn To Tweens To Reach Gen Z - 10/11/2018. It's not just your imagination: social media influencers keep getting younger. Toggle navigation. News. Current Stories MediaPost Home ...

Let's all just agree on this—thinking of something cool and fun and trendy (or whatever) to buy for a tween girl is intimidating. Between their ~attitudes~ and their, uh, scarily up-to-date knowledge ...