Ulta Beauty will open its first store in Kuwait on Nov. 7, marking the beginning of the brand's Middle East journey.

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

Regardless of your skill level, lip liner stains are a fool-proof way to achieve a sharp or blurred look that stays put ...

Six celebrity makeup artists share their top tips for working on mature skin.

Joey Diaz spoke about his go-to products, detailed the tips and tricks he uses to ensure their makeup lasts all day and ...

The Puig-owned make-up brand’s new London-based store is ‘fully dedicated to empowering, educating and inspiring the next ...

Infused with bamboo extract and fibers, it gives lashes a type of spellbinding hold and volume that'll look like they were done by a professional. Ulta Promising review: "Love this mascara. It goes on ...

PEOPLE spoke with DIY creator Lauren Riihimaki, who made a Rumi costume, for her top five tips on putting together a ...

One of our favorite beauty hacks of late is using the best freckle pens (and their tone-mimicking pigments) to fake real ...

Ulta Beauty on Oct. 14 launched UB Marketplace expanding consumers’ shopping journeys with new products from independent ...

Brady: And this week, Kristin, Ulta Beauty, straight from the MPW Summit in Washington. Stoller: Yes, so, we spoke with Kecia ...

Breaking into beauty retail is no easy feat. But these Black founders are proving it’s more than possible with the right strategy and support.