News

First Sentier Investors, a global investment manager, announced today the establishment of First Sentier Group, in response ...
Promotional products remain one of the most powerful tools in a marketer’s arsenal. Among them, stylish promotional umbrellas ...
First Sentier Group will be home to AlbaCore Capital Group, FSSA Investment Manager, Igneo Infrastructure Partners, RQI Investors, and Stewart Investors. First Sentier Investors is also now an ...
Many large companies employ a corporate umbrella strategy to diversify revenue streams and realize greater profits. For example, Procter & Gamble (PG) sells various products under different brand ...
Examples of Family Branding. The marketing strategy of family branding, or umbrella branding, involves marketing and selling your product lines using a single brand name, according to David L ...
It's time to stock up on rainy-weather gear—most importantly, umbrellas. Good news! WIRED-tested umbrella brand Weatherman is offering 25 percent off on select styles and colors until April 1.
Lucasfilm today announced the reestablishment of Lucasfilm Games, which will work as an umbrella brand for Star Wars games. Lucasfilm Games, first established in the 1980s before being rebranded ...
03-17-2011 WORK LIFE Big Pharma and the Value of the Umbrella Brand For starters, a quiz: who makes Viagra, Lipitor, Nexium, Plavix, and Prevacid? Now, who made Vioxx, and who makes OxyContin?