The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” ...

This story is part of Fast Company‘s “USA: Can This Brand Be Saved?” package, approaching the question from a variety of angles and perspectives, ultimately aiming for an in-depth look at ...

The logo has been unveiled for the United States of America's 250th birthday ahead of the celebration on July 4, 2026 The logo uses the number 250 with red, white and blue outlines and the single ...

New data suggests a strong drop in global perceptions of the U.S. The 2017 Anholt-GfK “Nation Brands Index” found the U.S. dropping from the No. 1 overall nation brand to No. 6. A separate ...

There is global goodwill toward ‘brand America,’ but it shouldn’t be taken for granted. ... Most pronounced is the power of America’s consumer brands, where the United States ranks No. 1.