Marketing leaders must evaluate AI tools based on specific use cases, integration needs and ROI to guide 2025 investment ...

Isabel Ladd has integrated social media into her firm’s operations in a way that benefits her business, brand partners and ...

Aggressive social media marketing by influencers has fuelled a surge in over-the-counter use of the diabetes and obesity ...

Gen Z influencer Griffin Johnson reaches about 15 million followers with his social media posts. But July 31, he'll be ...

This article explores important facts about digital marketing and effective strategies that can really help businesses ...

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

Kristin ’14 and Cam Jordan ’14 Apply UML Lessons to Build Successful Rescue Nonprofit ...

Check out small business ideas for artists and creatives. Discover profitable ventures, required resources, and growth ...

Deloitte’s State of Social research supports this: high-performing brands are putting around 40–50% of their social spend ...

So many trendy fitness items are manufactured quickly and cheaply to capitalize on social media buzz. They're designed to ...

The rise of social media was quickly followed by the advent of the "influencer"—an online content creator who builds ...