Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports ...

Varsity Spirit has been leading the evolution of cheer for years--from showcasing cheerleading worldwide on Varsity TV and the ESPN network, to launching STUNT and The League by Varsity All Star.

Brad Habermel joins the Varsity Pro Cheer League as Team Manager for Dallas, representing Cheer Athletics on cheer's new professional stage. I'm incredibly honored and excited to be a manager and ...

Varsity Spirit is launching the first pro cheer league with paid spots, events in major cities, and a new stage for athletes after college.

Varsity Spirit is making history with a professional cheer league, offering paid opportunities and national spotlight for elite athletes beyond college.

Pro Cheer League is billed as the first professional cheerleading league for athletes 18 and older designed to give cheerleaders the chance to keep competing after college.

On Nov. 10th the Herndon High School (HHS) Co-Ed Varsity Cheer team traveled to Virginia Commonwealth University to compete in the annual Virginia High School League State Cheer Championships. The ...

Cheerleading is going pro! Find out more about the Pro Cheer League from Varsity Spirit. To learn more, go to procheerleague.com.

Varsity Spirit is starting a professional cheerleading league promising to pay athletes. The Pro Cheer League joins a crowded niche sports market that already includes softball, volleyball, 3-x-3 ...

While last week might have been filled with plenty of fireworks, the Cooper High School cheer squad brought their own ...