Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Strong organizations always have a purpose—something promising and unique that attracts employees, customers and investors. There are many different methods for tangibly declaring this purpose. Some ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

“I am filled with immense pride and gratitude as a I reflect on the collaborative journey we have undertaken to articulate a new mission and vision statement for New Jersey City University,” Interim ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...

Carolinas HealthCare System in Charlotte, N.C., on Tuesday unveiled new mission and vision statements. The health system said the new statements “reinforce the importance of the organization’s role in ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

We aim to strengthen the philanthropic and nonprofit world by connecting it with accurate and relevant information; by providing tools and resources to help professionals grow and succeed; by ...

Multnomah County recently unveiled a new seven-sentence declaration on its vision, mission and values for which it paid $250,000. Officials framed the updated description of the county’s mission and ...

Marking the start of the fall 2025 semester at Luther College, President Brad Chamberlain introduced a new college mission statement, along with supporting identity, vision and values statements, to ...

Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically ...

This article is part of our larger Private School Guide. Chelsea School2970 Belcrest Center Dr., Hyattsville, MD, 20782; ...