BMG has introduced a new brand identity, including a new symbol, updated color scheme, and redesigned website. According to ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

A Californian Visual Language” at UCSB’s Art, Design & Architecture Museum explores how artists use text to challenge ...

The NaviLens smart code syncs with a phone app that allows easier in-store access to shoppers with blindness, low vision or ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

It’s accompanied by the brand’s wordmark in a rounded, fractured sans-serif font. The overall visual identity creates an air of approachability and friendliness that makes the brand stand out. That’s ...

Each of these collabs are vital examples of how brands are increasingly recognizing that pop culture isn’t just guilty-pleasure entertainment anymore. It’s a tool for understanding how language, ideas ...

A delicate, buoyant comedy about a small group of adults studying the language of the title, the play disarms and delights with its depiction of ordinary Iranian citizens seeking with ...

In an earlier article, I shared personal experiences about launching a parent brand after a merger. To recap, the initial work begins with a strategic review of your brand portfolio and brand ...

Visual storytelling is a language of its own. When your audience sees your imagery, they should instantly connect with your brand’s message. High-quality images, graphics, and even videos are powerful ...

Suddenly, the Chinese language is gaining popularity "among people with various ... values that deeply resonate in both art and life." In recent years, luxury brands have increasingly drawn ...