News

Just a week after establishing a beachhead in out-of-home measurement, the IAB is expanding its role yet again - this time to ...
The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad ...
The IAB Tech Lab's new initiative suggests regulations for how AI bots can access content, ensuring that publishers are ...
Updates made to the IAB Diligence Platform on Wednesday aim to help the digital ad industry comply with evolving privacy regulations.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...
More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.
Video is rapidly evolving, with half of advertisers in the US already leveraging generative AI to create video ads, according ...
Among the world’s best-known national anthems, “The Star-Spangled Banner” (1814) emerged out of a welter of patriotic musical activity during the decades following our victorious conclusion ...
The Georgia General Assembly passed several new laws this year which will take effect July 1. Here is what you need to know.
Georgia trucker Jalen Brown didn't make it long on Love Island. But now he's viral, and fans are flocking to his social media.