The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

Video is rapidly evolving, with half of advertisers in the US already leveraging generative AI to create video ads, according ...

More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.

The IAB Tech Lab's new initiative suggests regulations for how AI bots can access content, ensuring that publishers are ...

Dean Kremer made one of the best starts of his career, and the Orioles snagged eight hits in 5-2 win over Miami ...

IAB Australia announced today (10th July, 2025) that Mitchell Greenway, managing director APAC at OpenX, has been appointed as the Chair of its Executive Technology Council (ETC) and now becomes the ...

Updates made to the IAB Diligence Platform on Wednesday aim to help the digital ad industry comply with evolving privacy regulations.

Gunga Tavares remembers July 5, 1975, as an unusually hot day when thousands of Cape Verdeans made their way through the streets of the capitol city of Praia to the Estádio da Várzea to celebrate ...

IAB is being considered as a means to reduce the deployment costs of ultra-dense 5G mmWave networks, using wireless backhaul links to relay the access traffic. In this work we describe the most recent ...

Rogers has regained a spot in the Orioles’ rotation and looked as close to the All-Star he was in 2021 as he has in years.

The Georgia General Assembly passed several new laws this year which will take effect July 1. Here is what you need to know.