Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

Less than one in three marketers report having influence over their brand’s distribution strategy, despite place being a crucial part of the 4Ps. The 4Ps of product, price, place, and promotion are ...

OK, so maybe you think you already know everything there is to know about the 4 P’s — that hallmark that for many people is synonymous with marketing. But, like many things in business, the 4 P’s ...

Consumers are more empowered than ever before. They have more choices available to them, more options, and more alternatives. Thanks to technological advances and the growth of the Internet, and more ...

And while McCarthy’s 4Ps are still taught in business schools, the technological advances made possible by Moore’s Law have made modern marketing hopelessly complicated.

Most small business owners get caught up in the minutiae of a business. They become trapped like a hamster in a wheel, spinning, spinning, spinning, ...

CMOs who want their efforts to contribute to their organization’s growth would benefit from embracing how the 4Ps can inform their strategies. This is the third in a series from Quatical’s Marc ...

In this article, I am going to look at the marketing mix and a classic marketing tool known as “the 4 Ps of marketing.” I’ll discuss how you can use this tool to improve your marketing and SEO.

Marketing Case Prep At the beginning of the event, Matt Riezman, ’15, (Associate Director of Marketing at Kraft Heinz) gave an overview presentation on how to best answer case questions and why CPG ...