AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

The smartest marketers know what works and stick with tools that are more than helpful—they keep campaigns on track, get ...

In my years advising professional services (PS) leaders, I’ve counseled firms of every size and specialization. Specifically, ...

‘Absolutely brilliant,’ says Gaurav Kwatra of his current stint as the Chief Marketing Officer at iD ... in some of the lost breads which are part of India’s culinary repertoire.

In an exclusive interview with MARKETING-INTERACTIVE ... On the other hand, a part of his Nestlé remit for APAC was managed by Ogilvy’s APAC chief growth officer Sheilen Rathod, who decided ...

Could a populist right-wing party take power in the UK? And if one did, what would it do? This week, Ellen and Alona are joined by Prospect’s contributing editor Philip Collins who analyses Reform ...

4. Maintains Resale Value If you plan to sell your car in the future, a well-maintained vehicle with a full-service history will fetch a higher resale value. Potential buyers prefer cars that have ...

However, assets in a 529 plan have a lesser impact on financial aid packages than income does. A student’s federal ... federal student aid calculation as part of the FAFSA Simplification Act ...

Around 50 years ago, the final choice in the NFL Draft, which renews again this week, was branded “Mr. Irrelevant” by former CFL/NFL wide receiver Paul Salata. The moniker stuck. Years after his ...

MarTechBot is thinking ... Using surveys from the last six months, we’ve added a section on AI adoption in marketing and updated the section on marketers’ attitudes. There is a lot of talk about AI’s ...