A real brand strategy lives deeper. It shapes perception, dictates price elasticity and guides every conversation between a brand and the world. Brand strategy goes beyond external perception.

Brand strategy is an often overlooked area of design. We don't often talk about the nitty gritty of a brand strategist's work, because, let's be honest, we're all too easily distracted by the ...

Learn what brand management is, why it matters, and explore key strategies and best practices to grow a powerful brand.

1. Strategy = This is your approach, given all the factors, systems, games, players, and environments. It’s about who, how, and why. 2. Objectives = To-do items or steps on the path to help you ...

Should brand bidding be part of your PPC strategy? This post covers the for, against, and everything in between to help you decide. Paid search advertising has many arms. Marketers spend years ...

CU Boulder’s brand strategy is a holistic plan designed to help the university achieve its business goals and deliver a favorable experience for audiences across all touchpoints. Our brand strategy ...