An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately radiate outward.

senior director of brand strategy at SNHU. It always starts with getting on their radar, which is known as building brand awareness. Laura Long “It's like introducing yourself to someone the first ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

In this article, we've outlined how to build a budget for a comprehensive brand strategy that aligns with your corporate strategy so you can approach the next year with a clear vision of your brand's ...

Getting your brand strategy right has always been important. But in the wake of Covid and with uncertainty continuing to rock markets and industries, savvy organisations are those that are proactively ...

A comprehensive trademark strategy should involve consistently using trademarks as adjectives followed by generic terms to help maintain their distinctiveness. It’s advisable to avoid using trademarks ...

CU Boulder’s brand strategy is a holistic plan designed to help the university achieve its business goals and deliver a favorable experience for audiences across all touchpoints. Our brand strategy ...

CU Boulder’s brand elements work together to create a cohesive, meaningful brand message. Our brand promise outlines what kind of experience audiences can expect from us. The brand character is the ...