The network's deal with Penn Entertainment ended early, as ESPN will shift to a partnership with DraftKings Sportsbook.

We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an ...

That’s led more people to start hosting in-real-life meetups like Max Gomez, a Gen Z communications professional, who hosted ...

We’ve gone from asking, “How can we afford to make more videos?” to “How do we make sure the ones we already made are ...

That may sound discouraging, but it doesn’t have to be. When you treat social media as a channel you invest in, just like paid search, email or events, you gain control over your visibility and your ...

Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces the expansion of its integrated marketing services designed to help professional corporations establish ...

Mamdani isn't campaigning like a politician. He's marketing like a brand. And the ROI is clear. And with the average age of ...

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

Learn how elite marketers are using ChatGPT to refine strategies, create better content, and unlock growth opportunities in ...

Golden Goose Marketing, a Sacramento-based digital marketing agency, is spotlighting how the construction industry is ...