First tasked with refreshing the brand strategy for O2 upon joining in September 2024, director of brand & marketing at ...

Los Angeles isn’t just one big city—it’s a collection of micro-communities, each with its own energy, culture, and customer ...

The legal industry, a sector traditionally steeped in precedent, is undergoing a seismic shift. Driven by rapid technological ...

Strengthening B2B Capabilities, Scaling Private Label Products, and Unlocking New Revenue StreamsHong Kong, March 27, 2025 ...

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

Jono Alderson shares radical ideas about what it takes to compete against AI-driven search engines and an unpredictable ...

Running an organization with a single brand identity vis-a-vis one with multiple brand identities are two completely ...

Brand managers need 'Situational Awareness' similar to pilots. They should constantly scan market conditions, track internal ...

Global digital marketing company Jellyfish has unveiled a “first-of-its-kind” AI-driven in-housing media platform. Built on ...

Content marketing continues to expand, providing marketers with new opportunities to connect with customers. In the second of two white papers covering a survey from The Content Council and Ad Age, ...

The CRN 2025 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated ...

As the luxury slowdown and legislative changes usher in a difficult time for digital engagement, playful online content can ...