Customer segmentation is no longer static. AI is making it faster, sharper and more human by turning real-time data into real ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: ...

In essence there is no single unified purpose behind market segmentation. The objective of segmenting a market differs from study to study and from client to client. For example: To develop a customer ...

AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer segmentation sharpens ...

You have invested in a customer relationship management (CRM) and a marketing automation platform (MAP). You are capturing leads and running campaigns. Ready for more? Your next mission, if you choose ...

One such story is that of Adriana Dugbartey, a data analyst at Zenith Bank Ghana, whose behind-the-scenes models have quietly ...