One such story is that of Adriana Dugbartey, a data analyst at Zenith Bank Ghana, whose behind-the-scenes models have quietly ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

David Karnstedt tells Campaign Middle East why brands that win are those that focus on consumer retention, engagement and ...

A playbook for leaders to master AI analytics, overcome scaling hurdles, control costs, empower teams, prove ROI and achieve ...

As customer expectations continue to rise, the ability to adapt quickly and deliver value consistently will define the next ...

Digital Transformation has revolutionized the business model of many companies, incorporating innovative technologies to improve their results. Given this disru ...

Predictive AI is reshaping loyalty programs with real-time personalization and smarter rewards. Learn how brands can drive ...

Harness real-time data and AI-driven insights to understand what customers need in the moment, says Anna Meikle ...

David Jones is working with Braze to optimise customer communications as it embarks on a major digital transformation project ...