Disney has begun offering advertisers the chance to put logos in a news ticker that would accompany the streaming news ...

Reddit's heavy reliance on low-margin display advertising limits long-term profit potential. Click here to find out why I am ...

Smoking under fire ...

Alphabet, Google's parent company, dominates large parts of the technical infrastructure for the digital advertising market.

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Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

Vijay Iyer, VP at Flipkart Ads, and Manan Bhasin, Partner at Bain & Company, unpack how advertising is reshaping e-commerce ...

The Kindle Colorsoft is Amazon's first color e-reader, but is it worth the extra cost over a Kindle Paperwhite?

While digital ad spend surges, most news publishers are stuck at just 7–8% growth, trapped between Big Tech control and ...

Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching ...

For many, the choice between Spotify and YouTube Music is a major dilemma. But for me, it’s not a question of picking one ...