Essentially, display ads are a form of online advertisement that combines text, images, and URLs. These ads link to a website where customers can learn about or even buy a product.

Display Campaigns, Performance Max Campaigns, App Campaigns: If you’re running any of these campaign types, your ads will automatically show on the Google Display Network.

ROS Display advertising is all about broad reach and frequency. Rather than choosing specific pages or placements, ROS Display allows your ads to appear anywhere across the entire website.